What I do:
Art Direction, Content Creation, Creative Leadership, Teaching, Workshop Design, Creative Coaching
I’m a Senior Art Director and Visual Content Creator with experience across advertising, design, branding, retail, and digital agencies, as well as in-house teams. This has given me a broad perspective on how to translate ideas into impactful work across channels.
I bring creative thinking, design and strategy together in everything I do. I lead teams, set direction, and work closely with clients and creatives — all while staying hands-on and involved in the process. Easy-going by nature, I value openness, trust, and I encourage collaboration that makes working together enjoyable and leads to better work.
Alongside my industry work, I’ve taught Communication, Design Processes, and Graphic Design at University level. Teaching has been a natural extension of my creative practice, a way to share knowledge, challenge my own thinking, and stay sharp in a fast-moving industry. It’s also strengthened my ability to bring others along in the creative journey.
I’m curious, playful, and persistent, always aiming to craft solutions that resonate with people, brands, and organisations. My work presented here is a glimpse of that journey.
For inquiries and new business please email anja@uddenfeldt.nu
Clients:
Akademibokhandeln, Amnesty, Apoteket, BKRY, Beckers färg, CityGross, Colorama, Coop, Dansukker, Duni, Electrolux, En Frisk Generation, Eton Shirts, Fitness 24Seven, GEOX, Grow Digitalist, H&M, HSB, Haglöfs, ICA, IKEA, JC, KRAVMÄRKT, KappAhl, Kommunal, Lantmännen, Min Doktor, NK Nordiska Kompaniet, Naturhistoriska Riksmuseet, Nestlé, Nokia, North of Alliance, OKQ8, Panduro, Proviva, Ray-Ban, Scandlines, Situation Stockholm, Stjärnurmakarna, Stockholms Stadsmission, Sveland djurförsäkringar, Svenska Spel, Svenska Tidskrifter, Synsam, Systembolaget, Södersjukhuset, Telia, The Royal Dramatic Theater of Sweden, Vodafone, Volvo, Wihlborgs Fastigheter, Workshop, Åhléns.