A campaign for The conscious department store
As the Art Director and Creative Director at Kollo, I had the privilege of contributing to campaigns that portrayed Åhléns’ identity as “the conscious department store”, a place that welcomes everyone, regardless of gender, ethnicity, or body type. For these projects, we collaborated with the agency Forsman & Bodenfors.
I also played a significant role in developing Åhléns’ new visual identity. This involved creating a new colour palette, typography, logo design, and photography style. We partnered with Forsman & Bodenfors and the design agency Happy for this initiative. The result was a fresh communication strategy that boosted engagement and sales.
The makeup campaign below strongly reflected Åhléns’ mission.
“With new eyes.”In this makeup campaign, we featured popular makeup influencers. The campaign concept was based on insights gathered from an Åhléns survey of 1,000 individuals from diverse backgrounds, exploring their relationship with makeup.
In collaboration with Forsman & Bodenfors Agency.