Welcome to Apoliva makeup studio
Apoliva is a range of skin care and hygiene products sold exclusively at Apoteket. As the Creative Lead, I collaborated closely with a talented design team to develop a pop-up concept that showcased the makeup line in Stockholm’s MOOD Galleria. Our aim was to create an inspiring space where curious customers could test products, enjoy professional makeup sessions, and shop on-site. The event attracted influential bloggers and trendsetters, achieving excellent results while staying within a modest budget.
To contrast with Apoteket’s elegant furnishings, we selected minimalistic, raw materials, a vibrant pink colour scheme, and clear, confident messaging – all intended to make the pop-up store truly stand out.
Designer: Wanda Ugerup, Copywriter: Elisabeth Mogensen, Interior designer: Mats Edlund, Creative Director and supporting Art Director: Anja Uddenfeldt.