Recycling initiative boosts textile returns
H&M launched the “Be a Fashion Recycler“ initiative to encourage more people to return textiles for recycling. I had the privilege of collaborating with Forsman & Bodenfors on this project, where I served as an Art Director specialising in retail communication. Together, we created motion graphics for in-store displays, printed materials, and global launch events. As a result, customers rapidly filled the recycling boxes. The initiative received internal praise and continued to be an active program for several years.
In collaboration with Forsman & Bodenfors Agency.