Bringing 3D office spaces to life
This 3D project for IKEA features three different office environments: a call centre, an insurance agency, and a sports club. I served as Art Director for the in-house IMC team at IKEA.
One of the main challenges in 3D design is making the spaces appear honest and trustworthy. To achieve this, we added meaningful details to bring the offices to life. In some visuals, we photographed the models separately and then retouched them into the scenes, which resulted in a more natural appearance. Additionally, we introduced subtle imperfections to create a more realistic look. IKEA launched the final content worldwide on ikea.com and social media, receiving very positive feedback from the markets.
The Sports Club featured smart storage solutions and flexible zones for various activities and needs, all on a limited budget.
Explore the Sports Club section and discover more offices on ikea.com
In collaboration with the team at IKEA Marketing & Communications.