The little things that enhance everyday life
My team and I were tasked with creating communication to showcase IKEA’s everyday products through images, video, and copy, all while following their clean, white-on-white style. As Art Director, I led the project through three phases: concept development, production, and post-production, ensuring the content worked equally well on mobile devices and large in-store banners. We produced around 80 images and videos plus 40 ads, all created in IKEA’s studio in Älmhult. A genuinely fun experience.
In collaboration with Stylist and Interior Designer: Susanne Swegen, Copywriter: Johan Sandström, Photographer: Henrik Petersson, and the great production team at IKEA Marketing & Communications.