A story of living large in a tiny Shanghai apartment
These visuals portray the life of a single woman living in a small apartment in Shanghai. It is one of twelve unique homes featured in the Home Stories concept, which I had the pleasure of working on as the Creative Lead and Art Director. My team’s goal was to inspire IKEA customers with new decorating ideas for their living spaces by showcasing dramatised glimpses into the residents’ lives. The home’s style was based on various insights and designed to appeal to IKEA’s diverse markets.
Maximising Comfort: This home belongs to a single woman in her thirties living in a 35-square-meter space in Shanghai’s French Concession. It features smart storage and is budget-friendly.
Campaign on ikea.com, plus content for social media, including visuals, with many gateways for easy shopping.
In collaboration with the great production team at IKEA Marketing Communication, including Interior designer: Fredrik Biel and Hans Blomquist, Copywriter: Sophia Basckin, Art Direction stills: Christian Andersson, Creative lead and Art Direction videos: Anja Uddenfeldt, Photography stills: Karl Johan Hjertström, DOP: Kristan Krebs, Film production by MINT.