Fast Food, the green way
At Kicker Agency / North of Alliance, I developed the GREEN FAST FOOD concept for an in-store campaign, a collaboration between Go Green and Kungsörnen, both owned by Lantmännen. The campaign featured inspiring imagery and recipes showcasing Kungsörnen’s healthy pasta and Go Green’s plant-based products with a fun fast-food twist. It included a brochure, in-store displays, and photo and video content for Lantmännen’s internal use.
The campaign delivered, driving strong sales growth for Go Green’s beans and Kungsörnen’s pasta, to Lantmännen’s delight.
Brochure
Menu in-store sign
Shelf talker
In collaboration with the team at the agency Kicker, North Of Alliance. Photographer: Wolfgang Kleinschmidt.