Visuals that bring snacks and cereals to life
High-fibre foods are not only healthy but also tasty. The large agricultural cooperative Lantmännen produces a wide range of these foods. I enjoyed leading the visual communication for two of their well-known brands, AXA and Finn Crisp, in partnership with Kicker Agency, part of North Alliance.
To boost sales of AXA’s low-sugar oat cereals, we created playful key visuals featuring animals, made from cereal squares. These were complemented by lively illustrations and creative food styling. I enjoyed overseeing the production of videos for online and in-store use.
For the launch of Finn Crisp’s healthier rye snacks, we developed visuals that emphasised the flavour and natural ingredients, aiming for a modern and appealing look. These visuals were shared across digital and retail channels.
In collaboration with the team at the agency Kicker, North Of Alliance.