More Germany, More Experience
In Sweden, Scandlines is a well-known ferry operator. We designed this communication concept to attract residents in the southern part of the country to travel to northern Germany, particularly during the off-peak season. As the Creative Lead, I had the pleasure of guiding and inspiring the team in the creation of the concept: “Mehr Tyskland”.
We highlighted the region’s often-overlooked attractions: castles that whisper tales of history, Michelin-starred dining experiences, stunning natural landscapes, and vibrant culture. All of this is just a short journey away from southern Sweden. The term “Mehr”, which means “more” in both German and Swedish, perfectly encapsulated our message: more adventure, more experiences, and more fun.
Why spend 6.5 hours on a car trip to the gloomy Royal Palace of Stockholm when you can reach Schwerin Castle in Mecklenburg in just 5?
Social media posts highlighting enjoyable experiences to explore
Posts linked to the Scandlines landing page with guides and tourist information.
An ad on Blocket promoting German cottages to Swedish buyers, making a refreshing change. With a link to Scandlines landing page “Mehr Tyskland”.
In collaboration with the Creative team at FEW Agency, Art Director: Tomas Nilsson, Copywriter: Ulf Eriksson.