Communication concept for pet insurance
Sveland, a smaller animal insurance company, sought to shine in a competitive market. As the Creative Director, I had the privilege of helping to craft a lasting communication concept for them. Our research uncovered a market gap: many competitors had restrictive terms, while Sveland proudly offered better options. Inspired, we embraced the message: “Animal insurance. For all”. I guided the team in producing impactful online videos, TV ads, and outdoor campaigns.
Our first campaign celebrated the beauty of all dogs, mixed breeds, flat-faced, furry, hairless, big, or small. This heartfelt approach resulted in a remarkable increase in new customers, particularly among mixed-breed owners, and significantly boosted brand awareness. Woof!
In collaboration with the Creative team at FEW Agency, Art Director: Karl Arildsson, Copywriter: David Rosvall, Film producer: Erik Arheden.